BusinessMedia

Welcome to BusinessMedia. This is the companion site to our weekly publication.

BusinessMedia is a leading U.S. business publication covering business-to-business marketing, advertising and media. Each week we deliver, via email, an informative issue loaded with content specifically written to help our subscribers compete more effectively in their workplace and industry sector. Our readers are top marketing decision-makers within B-to-B oriented companies and advertising agencies.

Since March 2000, BusinessMedia has published over 225 issues with more than 1,500 articles. Subscribe to BusinessMedia today -details are below.

Thought Leadership Archives
Webcasting: Time to Hit Pause and Rethink Your Strategy
Pay-for-Placement PR: The What, Why and How of No-Risk, Pay-for-Results Media Placements
Creative Outsourcing – A Contrarian View
Can Creative Outsourcing Innovate the Ad Industry?
When Art Meets Science: The Challenge of ROI Marketing
Inside the Psychology of Branding
The Value of Advertising with Online B2B Publications
An Interview With Joe Cappo

 

Issue Subject
1497 Case Study: Sensidyne Challenge = Big EJW Win
1498 Lots to Report: Large Ad Drops; Professional Sports' Brands Plunge; Philip Johnson Partners with e21; and more
1499 Mobium's PGA Efforts Break All Sales Records
1500 Celebrity Branding - Is it Good for Brands?
1501 Media Scandal: Tom Rubin and Tom Sullivan Nabbed by FBI
1502 What Business Wants Now: The Design Savior
1503 WSJ’sWeekend Edition Shaping Up for Huge Launch
1504 Forbes and Cygnus Sign Marketing Alliance to Reach CXO's
1505 If the CEO isn’t the CMO, Then Who Is?
1506 Marketer's Hottest Medium: NASCAR
1507 Thought Leadership: Pay-for-Placement PR - The What, Why and How of No-Risk, Pay-for-Results Media Placements
1508 What do You Think? The New WSJ Weekend Edition –Send Us Your Comments
1509 Thought Leadership: B2B Search Options - How to Choose?
1510 CIO Number One in its Category - Beats Out 85 Other Titles
1511 Banta Invites You to a Color Management Seminar
1512 A Real-World Case Study for Vertical Search Engine Marketing
1513 Webcasting: Time to Hit Pause and Rethink Your Strategy
1514 Building and Aligning Strategic Marketing Performance Measurement Systems
1515 Accela's Webcasts Boosts Response Rates by 17X - Pilot Program Stuns Publishers
1516 B2B Webcasting and Online Commercials + PwC Announces $12 Billion Online Ad Run Rate for 2005
1517 The Webby Awards
1518 Why ROI Doesn't Work and How to Fix It
1519 The Webby Awards
1520 Will Dow Jones Challenge ACBJ? Acquires New England Business Bulletin
1521 The Webby Awards
1522 Event: Forget King Kong - Search Marketing is the New 800-pound Gorilla - Jan. 26th
1523

The Economist Group acquires EuroFinance Conferences Limited; IAB adds 12 New

1524 New Ugly Google Stats for Business Marketers
1525 Internet Advertising Revenues Estimated to Exceed $12.5 Billion for 2005
1526 Making Your Marketing Programs Sparkle with Rich Media and Video
1527 Slack Barshinger Named Nation's Top Midsize Agency; GlobalSpec Surpasses One Million Subscribers
1528 Newspaper Format and Readership and Increased Online Advertising, now at 80% . . .
1529 10 Tips for Success in Online Branding and Lead Generation
1530 WSJ Ad Rev Climbs - A Rising Tide Lifts All Boats
1531 Click Fraud; Reinventing Traditional Media; Speaking Opportunities; And More....
1532 A Reality Check for Online Advertising
Rising Demand for Online Ad Vehicles Could Surpass Supply in the Near Term
1533 Special Report: Formation of an Industry-wide Click Measurement Working Group
1534 Holland: Blogs, RSS Feeds Are Out; Podcasting, Video Streaming Are In

 


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Contact Us:
Matthew O’Donnell, Associate Publisher and Editor
   phone: 773.256.9690
   email:

Joseph DiPietro, Publisher & Managing Editor
   phone: 815.206.0780
   email:



Email: See appropriate email addresses above and below.

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You can reach Susan Bauer, Associate Publisher & Sr. Managing Editor at: editor@businessmediamag.com

Industry Experts:
Are you a leader in our industry? Then do consider contributing an article in your area of expertise. Some of the top B-to-B executives in the U.S. have, shouldn't you?

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Our Team:
Matthew O'Donnell: Associate Publisher & Editor
Joseph DiPietro, Publisher
Susan Bauer, Executive Editor
Henry DeHart, Editor-at-Large
John Comeau, IT Manager
Tony Yaniz, Marketing
Jesse Proudman, Circulation + Distribution
Scott Brown, Circulation + Distribution
Nicole Joseph, Research
Tammi Mark, Database Management
Caitlin Schulien, Project Management
Therese Schulien, Project Management
Sam Neuman, Intern Advisor
- and a superior crew of contributing journalists across the U.S

Support our Sponsors:
Yes, those firms off to the right and all the others in every issue of BusinessMedia. They pay the freight so you can enjoy BusinessMedia without a subscription charge.

Content:
BusinessMedia subscribers receive important news, articles, research, and industry information each and every week that keeps them highly informed and helps them better serve their companies and clients. Here are just a few, recent headlines from past issues of BusinessMedia:
  • Revisiting the WSJ's New ABC Reporting Policy
    Print? Online? "Total Journal"?
    BusinessMedia Speaks with Wall Street Journal
  • McKinney & Silver Tapped for American Airlines Cargo Account
  • Regional Business Journals "Own" Small Business Category
    Research Confirms What Many Suspected
  • Click here to see more BusinssMedia articles

Who Reads BusinessMedia? Our readers work in the top B-to-B organizations, ad agencies, and media firms in North America. A brief sample of our subscriber base includes: google.com, burstmedia.com, clifffreeman.com, mccann.com, bbn-advertising.com, abnamro.com, bbdo.bozell.com, darcyww.com, universalmccann.com, webershandwick.com, Honeywell.com, ksmmedia.com, Ogilvy.com, edelman.com, motorola.com. Click here to see more examples of BusinessMedia subscribers.

What Do Our Subscribers Think About BusinessMedia? Click here to find out

Thought Leadership: BusinessMedia often publishes, or otherwise makes available, Case Studies, Special Reports, Executive Contributions, Special Features, and Custom Research for its subscribers. Click here to read more.


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