When Business Media hit my inbox, I almost crossed my name off the routing slip and sent it on; an automatic habit I have with media-type publications because of the limited time I have available in my day. However, I was intrigued by the tag line and started browsing through.

I immediately realized that BusinessMedia was one publication I would never let slip through the inbox. Unlike other advertising and media-related publications, BusinessMedia focuses on B2B marketing; which means I don't have to wade through a lot of irrelevant information to find that of interest to me. I especially like the "Media Buyer's Planning Guide" and "Event Sponsorship Guides". Both made me aware of opportunities my ad agency and I may not have considered previously.

The articles are impactful, well-written and to-the-point; not a lot of unnecessary fluff to wade through. And, I get to see how other B2B marketers are doing things successfully in other industries, which really fuels the creative juices.

I'm routing Business Media as a must-read to my staff and the various agencies with which we work. I look forward to watching this valuable publication grow and expand!

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