PricewaterhouseCoopers at NATPE 2006
Tuesday, January 24, 2006

PwC to Release Report on "Lifestyle Media" and Host Two Industry Panel Sessions, Focusing on Convergence and International Opportunities, at NATPE

WHAT: PricewaterhouseCoopers will release its report, "The Rise of Lifestyle Media: Achieving Success in the Digital Convergence Era" at NATPE 2006 in Las Vegas. The report underscores the challenges and opportunities that convergence brings to the video content, distribution and advertising industries in the United States. "Lifestyle Media," expected to be a key driver of change, is the name given to a methodology companies can use to help consumers maximize their limited time and attention, creating a rich, personalized and social media environment. The findings incorporate interviews with senior executives from Ogilvy, Publicis, NBC Universal, Rentrak, VNU, TV Guide, Yahoo! and others.

WHY: PricewaterhouseCoopers will bring together top executives in the entertainment industry to offer their perspectives on the rapid proliferation of on-demand content options based on digital technologies in the United States and in the fast growing markets of India and China.

PANEL 1: "Consumer Choices and Business Models in a Converging Media World"
10:30 am - 11:30 am - Ballroom I

• The panelists will discuss the impact of convergence on the media industry -- from content development to distribution and pricing. They will address how advertising, marketing service and media measurement models have evolved and how to prosper in this new environment by creating new "pull" oriented, user-driven businesses.
• Moderator: Deborah Bothun, PricewaterhouseCoopers' U.S. Entertainment & Media Advisory Leader
• Panelists: Carla Hendra, Co-CEO, Ogilvy; Cathy Hetzel, SVP, OnDemand Essentials, Rentrak; David Katz, Head of Sports & Entertainment, Yahoo!; Ryan O'Hara, President, TV Guide Channel; Shawn Strickland, VP, Verizon Fios TV Product Management, Verizon

• This panel of experts will discuss the current environment and future growth prospects for entertainment and media markets in India and The People's Republic of China.
• According to PricewaterhouseCoopers, Asia-Pacific will boast the fastest-growing regional entertainment and media market in the world, averaging 11.6% annual growth during the next five years. This pace will be spurred by explosive growth in India and China.
• Moderator: Arnold Peter, Founding Partner of the entertainment firm of Raskin, Peter, Rubin & Simon
• Panelists: Andy Bird, President, Disney Asia; Robert Chua, Founder & Chairman, The Interactive Channel Company; Marcel Fenez, Asia-Pacific Entertainment & Media Leader, PricewaterhouseCoopers

WHERE: NATPE Conference and Exhibition 2006 -- Mandalay Bay Resort, Las Vegas,                 Ballroom I

If you are interested in attending one of these panels or would like to schedule a briefing with a PricewaterhouseCoopers partner to discuss the issues addressed in the report please contact:

Jennifer Sheeley
Office (212) 329-1406
Cell (973) 580-1424
jsheeley@lakpr.com

Suzanne Dawson
Office (212) 329-1406
Cell (908) 242-7162
sdawson@lakpr.com