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CMP Media has announced that it has acquired MediaLive International's
Technology Media Group, including a premier portfolio of events, conferences
and publications.
This acquisition, the sixth in the past five months,
further expands CMP Media's brand portfolio and its ability to provide access,
insight and actionable programs that more closely connect technology sellers
to buyers.
MediaLive's brand portfolio includes 20 annual global events spanning
emerging, accelerating and established technology markets. These include
bellwether events such as Interop, VoiceCon, Next Generation Networks, as well
as fast-growing, emerging events such as the Collaborative Technologies
Conference, Mobile Business Expo and Web 2.0 (in partnership with O'Reilly
Media.) These brands strengthen CMP's event portfolio, which includes the
Embedded Systems and Game Developer Conferences and the recently acquired RFID
World and TelcoTV.
Along with established print and online brands like
InformationWeek, Network Computing, TechWeb and Light Reading, this broad
events portfolio allows CMP to offer its customers an integrated set of
products that reach IT buyers at all stages of the purchasing process.
"The combination of the MediaLive assets with CMP's industry-leading
publications, significant online investments and vertical market events will
offer technology vendors the most comprehensive marketing solutions available
in the industry," said Steve Weitzner, President and CEO of CMP Media. "With
the rapid build-up of additional live and online offerings, we are best
positioned to deliver content to our audiences when, where and how they want
it -- increasing our value to customers."
According to IDC, event spending allocation within the enterprise
technology marketing mix increased by 42% in 2005, to 19.3% of the overall
marketing budget (CMO Advisory Research, Tech Marketing Trends, September
2005). In that same year, MediaLive launched 12 new products around the world
and increased event attendance by 50 percent over 2004.
"Our integration with CMP Media offers technology companies an extremely
powerful partner to help them more closely align their marketing initiatives
and sales goals," said Robert Priest-Heck, CEO of MediaLive International.
"MediaLive's proven event marketing expertise, custom ROI research tools and
ground-breaking work in event auditing, combined with CMP's rich database of
business decision makers, strong editorial resources and industry experts
creates a technology marketing powerhouse that will deliver unprecedented
insight and business value to technology vendors."
CMP Media acquired these assets from MediaLive for $65 million. As part
of the agreement, Eric Faurot, will join CMP Media and continue to run
MediaLive's North American operations. Hiroyuki Sugano will also join CMP and
will continue to run MediaLive's Japanese operations. MediaLive's Technology
Media Group will report to Fritz Nelson, Senior Vice President and group
director of CMP Media's Enterprise Group.
About CMP Media
(http://www.cmp.com)
Through its market-leading portfolio of trusted information brands in the
technology, healthcare and lifestyles industries, CMP Media has earned the
confidence of more professionals and enthusiasts in these fields than any
other media company. As a result, CMP is the premier provider of access,
insight and actionable programs designed to connect sellers and buyers in each
of these industries in ways that yield superior return on investment. CMP
Media is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com), a global provider of news distribution
and specialist information services with a market capitalization of more than
$3 billion.
About MediaLive International, Inc.
(http://www.mlii.com)
MediaLive International connects companies to the markets they serve
through media properties, software tools, and marketing solutions that educate
buying communities, deepen relationships between buyers and sellers, and fuel
market growth. MediaLive International's media brands encompass the IT
industry's largest and most well-respected exhibitions, including Interop,
VoiceCon, Next Generation Networks, the Web 2.0 Conference, Seybold
Seminars, COMDEX, the Collaboration Technologies Conference, Mobile
Business Expo, GTEC and respected publications including Business
Communications Review and The Seybold Reports. The Wingate Studios
division delivers the industry's leading end-to-end event management software
platform WingateWeb and professional services -- including strategic planning,
technical integration, analytics, and event programming -- that help companies
produce their own live marketing programs.
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