The Secrets of Search Marketing
A presentation by Bill Furlong, CEO of Search Channel Inc.

When:
Thursday, January 26, 2006
Breakfast 7:45am – 8:15am
Presentation 8:15am – 9:00am

Where:
The 410 Club
410 North Michigan Ave.
Wrigley Building, Lower Level

Please join us for an insightful presentation by digital marketing guru Bill Furlong.  Bill will explain why search marketing on Yahoo and Google in 2006 will generate more ad revenue than the “Big Three” TV networks.  From consumer markets to B-to-B, this emerging form of advertising will change our business forever.  If you work in any form of marketing, this is your best chance to explore the secrets of search marketing and see why it is today’s fastest growing form of marketing.

Bill is President and Partner of Search Channel.  A frequent speaker at advertising organizations throughout the United States, Bill was named to B2B’s 2003 Who’s Who and Crain’s Chicago Top Internet 100 List.  Bill has also served on the board of directors for the IAB for two terms (2001, 2002) and is an active member of the Business Marketing Association, Chicago Interactive Marketing Association, Chicago’s Orbis, and the Executive’s Club of Chicago, as well as several publishing and marketing corporate Boards. 

About Search Channel
Search Channel is an Application Services Provider and E-Media Consultancy that builds specialized search engines for media companies.  The firm has built niche search engines in the health care, human resources, agriculture, electronics, marketing, fitness and travel industries. 

Price
IAA Members: Free
Non-Members: $30.00*
Students: $10.00

*Become a member at the event and admission is free!

Space is limited, so reserve your seat today by registering online at www.iaa-chicago.org, or by contacting Emily Fischer at H+A International.