| The Interactive Advertising Bureau (IAB) has announced the addition of twelve new members.
Of the new members, ten are new general members and two are new associate members.
IAB General Membership is open to companies that sell any form of interactive advertising, including online, email, wireless, interactive television or other emerging platforms. IAB Associate Members are those companies whose business supports the sale of interactive advertising and marketing. IAB Members are involved in driving the interactive marketplace forward through the creation of industry standards and guidelines; groundbreaking research; member products and services and events.
New General Members include:
Brightcove
Cox Newspapers, Inc.
The Fifth Network
Fidelity Assets
Future US
Harpo Inc.
Homestore, Inc.
IGA Partners Worldwide
Realtor.com
ROO
New Associate Members:
Impact Engine, Inc.
Linkstorm
“We’re excited to welcome aboard a new and diverse mix of members,” said Greg Stuart, President and CEO of the Interactive Advertising Bureau. “As IAB membership grows and expands across all interactive platforms so too does our ability to implement new initiatives and programs that benefit all companies operating in the interactive advertising industry.”
About the IAB:
Founded in 1996, the Interactive Advertising Bureau (IAB) represents over 225 leading interactive companies that actively engage in, and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information, please visit www.iab.net.
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