REVShare, television’s largest performance-based network of over 800 stations, today named Alain Jourdier as Vice President of Marketing and Communications. Jourdier will be responsible for marketing strategy development and implementation, as well as marketing communications and sales support for all company services.
“Alain brings a wealth of knowledge and experience in marketing, strategic planning and integrated communications to our company,” said Joseph Gray, Chief Executive Officer and Founder of REVShare. “His expertise is a perfect match for our growth-oriented business model in the complex media integration and advertising industry.”
Prior to joining REVShare, Jourdier was a business development and marketing consultant for five years, focusing primarily in the healthcare industry. He has over 22 years of marketing, strategic planning, client management, call center, Internet and business and crisis communications experience. From 1994-2001, he was Regional Vice President of Marketing and Communications for the St. Joseph Health System, and based in Orange, CA. He has a B.A. in English, cum laude, from Truman State University in Missouri and a Certificate in Executive Management from University of California, Riverside. For the past nine years, he has taught marketing and strategic planning in the Executive Master’s in Public Health program at University of California, Los Angeles. He has also taught marketing at UCLA Extension and will be teaching at University of California, Riverside, Extension, in the Spring. He often speaks at trade and association events on marketing and communications-related topics. Jourdier served as an air evacuation medic in Vietnam and was a U.S. Peace Corps Volunteer in Kenya.
Since 1989, REVShare has specialized in performance based advertising representing more than 800 local market television stations, cable systems, syndicators, and networks, which are willing to provide television time on a results basis. With a customer-oriented team, proven client results, state-of-the art technology and marketing know-how, REVShare continues to lead the industry in the evolution of television advertising models for the next generation of convergence and interactivity.
Leran more: www.revsharetv.com
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