Erik Hauser, founder and Creative Director of San Francisco-based Swivel Media, will deliver the keynote address at this year's convention of Pi Sigma Epsilon, the country's only national professional fraternity focusing on sales, marketing and management skills of its members.
The convention runs from March 1 - March 5, 2006.
Hauser's speech, delivered at the Marriott City Center, will address "The Realities of Experiential Marketing." He serves as a professional vice president of the fraternity.
Ann Devine, Executive Director of PSE says of Hauser, "Erik is a member of PSE's governing board, the PSE National Council, and has given us tremendous insights into the values and lifestyles of the millennium generation. His wisdom in this area has helped us focus our programs and given us creative ideas to continue to reach this population and grow our fraternity. As a speaker, Erik is so intriguing that you want to listen to him for hours. He offers so many unique concepts and examples from his work in experiential marketing that your mind is racing with ideas about what you can do in your own organization. Additionally, Erik has added a lot of life to our Council with his quick wit and sense of fun!"
In addition to creating and executing inventive experience marketing campaigns for a host of prestigious clients --- Wells Fargo, Careerbuilder.com, Oracle, Chevron/Texaco, Havoline, Reebok, Clearly Canadian, CNET, YAHOO, Mervyn's, Samsung, AT&T Broadband --- Hauser is a published columnist, frequent expert panelist at marketing conclaves around the world, and contributing writer to several marketing and advertising industry publications and web sites.
Twice monthly he writes a marketing column for "Chief Marketer Report."
Hauser is also a founder and director of the International Experiential Marketing Association (IXMA) (http://www.ixma.org) and creator of the Experiential Marketing Forum (EMF) (http://www.experientialforum.com), an online discussion group of industry practitioners, clients, students and educators. Slated to merge with IXMA, the EMF began in April, 2004, and, since then, has grown to a registered membership base of over 3,000 people in 180 countries.
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