Accipiter Solutions, Inc., an online advertising technology innovator since 1996, announced the addition of Salary.com to the growing list of its AdManager customers.  Salary.com, based in the Boston, MA area, provides statistical compensation data and trends for an audience of human resource professionals, business managers, and individual employees.  Migrating from an existing in-house ad management solution, competitive pricing and the need for more sophisticated targeting capabilities initially attracted Salary.com to AdManager.

“Our ad server was outdated and we needed to get up to speed with an increasingly demanding market,” said Kevin Plunkett, vice president of media sales for Salary.com.  “We feel that Accipiter’s AdManager will allow us to win more ad dollars in a highly competitive advertising sales marketplace.”

Salary.com plans to leverage AdManager’s GeoTargeting and User Registration modules to deliver personally relevant ads to its users.  GeoTargeting allows AdManager customers to serve ads based on the geographic location of users as well as other targeting parameters, including:  area/metro code, time zone, latitude/longitude, bandwidth, city/region/country confidence code, SIC code, and connection speed.  The geo-database covers the entire IP universe (4.2 billion addresses) with accurate intelligence throughout the entire routable space (1.4 billion addresses). 

In addition, Salary.com will take advantage of AdManager’s User Registration module to create compound, customer demographic targets based on collected registration data.  As a result, each subscriber receives personally relevant ads based on their criteria, maximizing the most value from the available inventory.

“AdManager provides customers with an economical design that meets their current needs and offers them the potential to grow advertising revenue in new directions,” said Jeff Wood, vice president of sales, Accipiter.  “By combining the ability to quickly and easily identify the specific geographic locations of site visitors with the most reliable online ad management technology, our customers can offer advertisers higher value for their geo-targeted campaigns.”

Accipiter's AdManager is available as a site-side licensed ad management solution (AdManager Licensed) or as an outsourced ad management solution (AdManager Hosted). AdManager allows publishers to manage revenue by packaging their inventory for maximum value through accurate inventory projections followed by real-time, revenue-based delivery optimization of campaigns and creatives.  AdManager delivers campaigns where they perform better, thus optimizing the value of each impression.  AdManager also offers comprehensive targeting capabilities, fast ad delivery, real-time reporting and open API’s for easy integration with a publishers other business systems. 

To learn more about Accipiter and thier products, visit http://www.accipiter.com/