|
CMP announced the launch of a full-service global
custom events group. The new service, CMP Custom Events, will leverage
recent CMP acquisitions of key industry event producers including Shorecliff
Communications, Black Hat and MediaLive International's Technology Media Group,
which produces significant events such as Interop and Web 2.0. CMP Media
is now the largest producer of hi-tech events in the
world.
The Custom Events division will
provide turnkey event consulting and management services, including program
development, content planning and execution, messaging, audience acquisition,
and complete event execution. Solutions include Road Shows, Forums,
Roundtables, as well as major Custom Conferences. CMP Custom Events is
part of CMP's Integrated Marketing Solutions (CIMS)
Group.
To lead the new division, CMP
recruited Lonsdale-Hands, a 25-year industry veteran, who has worked for
several leading custom event agencies. Lonsdale-Hands spent the last five years
with George P. Johnson Co. and Conference
Planners.
|