Integrated Materials, Inc. has selected Young & Roehr Group as its agency of record to develop and launch its international marketing communications program.  Integrated Materials, headquartered in Sunnyvale, Calif., is a manufacturer of poly silicon structures used during high temperature diffusion and deposition processes in integrated circuit production lines.

Young & Roehr Group, a business-to-business marketing communications agency, is working with Integrated Materials to raise awareness for the company and its unique poly silicon furnace ware among key target audiences, including semiconductor fabricators and furnace manufacturers.  As part of the engagement, Young & Roehr Group is providing messaging and positioning, public relations, Web site re-design, trade show support, advertising creative and ongoing strategic counsel to support Integrated Materials’ formal market launch.

“Young & Roehr Group offers a broad range of integrated services that will help ensure a successful international programs,” said Duncan Dobson, vice president of marketing at Integrated Materials.  “Their understanding of deep technology and international markets underlies their ability to create a sustainable, credible plan focused on building global presence for our company.”

Integrated Materials has designed a method to replace the existing material sets of quartz and silicon carbide furnace consumables with next-generation poly silicon technology.  These components offer significant improvement over conventional components because they have increased purity with low levels of trace metal contamination and particle reduction. This new technology also offers less degeneration of its towers when exposed to the high temperatures of batch furnaces used in the wafer preparation process.

“We welcome the opportunity to support Integrated Materials in attaining its business goals, and we look forward to a long and successful relationship,” said John Bistolas, managing partner of Young & Roehr Group. “Their company fits well within our client roster of other emerging technology companies located in the Silicon Valley.” 

About Young & Roehr Group

Young & Roehr Group is an independent, business-to-business agency providing integrated marketing communication services, including strategic planning, public relations, advertising, direct marketing, Internet-based marketing, event planning, and collateral development. Founded in 1968, YRG was purchased by its employees in 1990. YRG clients are concentrated in technology, education, healthcare, environmental services and transportation. More information about the company is available by calling (503) 222-0626 or by visiting www.young-roehr.com.