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Dow Jones & Company (NYSE: DJ) Chairman and Chief Executive
Officer Peter Kann, and Chief Operating Officer Richard Zannino,
today announced that Wall Street Journal senior vice president,
sales and marketing, Scott Schulman, has been promoted to vice
president, chief strategy officer for parent company Dow Jones.
In this new role, Mr. Schulman will lead strategic planning
at the corporate level. He will report to Mr. Kann and Mr. Zannino.
“Scott moved to lead Journal
ad sales and marketing two years ago, and has instituted a
wide range of enhancements to our sales and marketing efforts
that we are confident will benefit the Journal in months and
years to come,” Mr. Kann said. “We tapped Scott
for this new role because his broad experience in both print
and electronic publishing, and in both staff and operating
roles, makes him ideally suited to lead our strategic planning
efforts at this critical time as we currently are immersed
in finalizing and beginning to execute our new three year
plan.”
Prior to heading advertising sales at the
Journal, Mr. Schulman was president of Consumer Electronic
Publishing, a unit of Dow Jones & Company’s Electronic
Publishing group, which includes The Wall Street Journal Online;
Barron's Online; vertical Web businesses; licensing; and Dow
Jones radio operations. Mr. Schulman joined Dow Jones in May
1999 as head of planning and development.
Before joining Dow Jones, Mr. Schulman
was a lead partner in the Communications, Media and Technology
practice at Booz, Allen & Hamilton in New York. During
his 10 years at Booz, Allen, his industry focus included online/Internet
services, newspapers, magazines, electronic and print-business
information, television, entertainment, education and direct
marketing. He advised senior corporate management and boards
of directors on issues such as corporate and business-unit
strategy, new product development, advertising sales, pricing,
performance improvement, marketing and international growth.
>From 1984 to 1986, he was a research analyst and associate
consultant for Bain & Company in Boston.
Mr. Schulman received a bachelor's degree
from Duke University and an M.B.A. from Harvard Business School.
About Dow Jones & Company
In addition to The Wall Street Journal
and its international and online editions, Dow Jones &
Company (NYSE: DJ; www.dowjones.com) publishes Barron’s
and the Far Eastern Economic Review, Dow Jones Newswires,
Dow Jones Indexes, MarketWatch, and the Ottaway group of community
newspapers. Dow Jones is co-owner with Reuters Group of Factiva,
with Hearst of SmartMoney and with NBC Universal of the CNBC
television operations in Asia and Europe. Dow Jones also provides
news content to CNBC and radio stations in the U.S.
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