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  4 The Five Costliest Mistakes in Event Marketing: A Special WebEvent
 
Event marketing factors large into your overall marketing efforts. Especially today, when companies are investing more attention and resources in proprietary marketing events “ targeting their sales prospects, customers, and partners. Leading enterprises are now striving to increase the span and scope of their event programs, combining in-person events like seminars with new modes of delivery including Web-based and recorded marketing events. Through the use of any or all of these modes, you need to ensure that your investment in these events return maximum dividends by:

Increased marketing lead generation and sales revenues
Improving the quality of leads being generated and matured
Building and enhancing the productivity of customer and partner relationships
However, with expanded marketing event programs comes increased spending. And increased management scrutiny on the return on marketing events.

Join ViewCentral as we discuss how you can improve the quality, financial return and overall business impact of your event marketing initiatives.

Who Should Attend?

  • Event marketers using live in-person, virtual or a blended conferencing approach for large-scale sales lead generation.
  • Event marketers conducting high-frequency (over 50 per year) event programs.
  • Marketing professionals tasked to integrate events into their program mix.
  • Sales and Pre-Sales professionals involved in conducting or participating in attended events.


Feel free to invite colleagues who can benefit from this informative Webinar.

Register for This Event Here

About ViewCentral

ViewCentral's enterprise event management solutions help companies deliver more cost-effective training and marketing programs by improving the productivity and return on their in-person or Web-based training and marketing events. Customers include blue-chip companies such as Xerox, Microsoft, MCI, T. Rowe Price, and McAfee.

To learn more visit www.viewcentral.com.


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