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ForbesAutos.com (www.forbesautos.com)
-- the first site that speaks directly to luxury automotive
buyers -- has launched. ForbesAutos.com is a stylish online
emporium that assists luxury automotive consumers with the exploration
and purchase process. The site blends interactive functionality
with trusted Forbes.com branded content, and features interactive
photo galleries, a searchable luxury automotive database, decision
guides and more. Forbes.com announced plans for the site in
March 2005. Mary S. Butler is the editor of ForbesAutos.com.
ForbesAutos.com offers:
- An extensive luxury automotive photo
gallery with unique zoom-in functionality for closer inspection
and viewing.
- Decision guides searchable by Vehicle
Category or by Year, Make, Model.
- More than 100 Forbes.com reviews of
2005 and 2006 model year vehicles.
- 2-3 weekly original ForbesAutos.com
reviews .
- Advice articles on shopping, financing
and insurance.
“ForbesAutos.com is a one-of-a-kind
online destination that engages affluent consumers in their
quest to find the perfect luxury automobile,” said Jim
Spanfeller, president and CEO, Forbes.com. “The site
is specially designed for the luxury automotive intender -
thus assuring a truly streamlined and successful shopping
and research experience.”
In addition to consumer product purchase
decision advice, such as industry expert Stephen Wilkinson’s
review of the 2005 Porsche Boxster, the site launched with
some of the lists for which Forbes.com is famous. In the Advice
| Top 10s section consumers will find Top 10 Biggest, Baddest
Trucks; Top 10 Most Stolen Luxury Vehicles, Most Expensive
Collector Cars Sold at Auction and more.
ForbesAutos.com launches with a veritable
who’s who of luxury automotive advertisers, including:
Audi, Acura, BMW, Chrysler, six GM divisions including Cadillac,
Infiniti, Jaguar, Land Rover, Mazda, Nissan, Porsche, Toyota/Lexus
and Volvo.
The new site launches at an opportune time.
According to Unity Marketing’s new Luxury Report 2005,
increased spending on luxury automobiles resulted in the greatest
boost to overall luxury spending in 2004. Specifically, luxury
consumers spent on average $46,394 per automobile, representing
a 31 percent increase over 2003.
About ForbesAutos.com
ForbesAutos.com Inc. (www.forbesautos.com),
was launched in May 2005 from Forbes.com. It is the first
online site designed specifically for luxury automotive enthusiasts,
offering unsurpassed functionality, dedicated service and
access to information and tools to help guide consumers through
the automotive purchase decision process. The rich editorial
content is written specifically for the affluent consumer,
and includes reviews and advice on subjects such as: choosing,
locating, pricing, financing, buying and insuring a luxury
vehicle. The site features comprehensive, searchable information
on all near-luxury and luxury vehicles.
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