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Challenge: Sensidyne is a U.S. manufacturer
of gas detection and air monitoring systems for airborne particulates,
vapors, fixed gas detection and detector tubes used around the
world to keep workers and plants safe. The problem surrounding
a new product launch: their market was largely ignorant of Sensidyne's
technology leadership, much of it copied by competitors.
Solution: Making up for
lost marketing communications time, Sensidyne contracted Alpharetta,
GA based EJW Associates, a B2B marcom agency recommended by
an industry consultant to create a complete promotions program
centered around the launch of their new fixed gas detection
product, SensAlert Plus. EJW created a new look for their
brand that included a sales brochure, direct mail campaign,
print and Interactive industry specific advertising, in addition
to product launch sales materials.
To learn more and EJW, visit: www.ejwassoc.com
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