Advertising linage at The Wall Street Journal declined 4.6% in April (down 0.1% on a per issue basis), with year-to-date linage down 7.1%.

In the general advertising category at the Journal, April linage was flat.

Increases in professional services, industrial equipment, media and luxury goods advertising were offset by declines in travel, public utilities, healthcare, aviation, insurance and auto advertising.

The Journal's financial advertising linage declined 27.3% due to decreases in wholesale, retail and tombstone advertising.

Linage in the Journal's technology category decreased 7.4% due to softness in hardware, consumer electronics and communications advertising, partially offset by increased advertising for personal computers and office products. Classified/Other advertising linage increased 8.4% due to gains in real estate advertising.

At Barron's, total national advertising pages decreased 14.4% in April due to declines in technology and general advertising.

Internationally, The Wall Street Journal Europe's linage decreased 8.8% in April (down 13.2% per issue), due to declines in financial and technology advertising partially offset by a gain in general advertising.

The Asian Wall Street Journal's linage increased 5.2% due to increases in general advertising partially offset by a decline in financial advertising.

Dow Jones & Company publishes The Wall Street Journal and its international and online editions, Barron's and the Far Eastern Economic Review, Dow Jones Newswires, Dow Jones Indexes, MarketWatch and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters Group of Factiva, with Hearst of SmartMoney and with NBC Universal of CNBC television operations in Asia and Europe. Dow Jones also provides news content to CNBC and radio stations in the U.S.

Dow Jones & Company 2005 Advertising Linage
Percentage Increases (Decreases) from 2004

(1) Excludes barter advertising
(2) Excludes barter and regional advertising