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Aggressively grow email newsletter circulation. Build &
lead new circulation-marketing department. Manage SEO &
PPC efforts. Generate deals to boost circulation. Test and measure
new subscriber-acquisition channels.
Identify potential acquisition targets.
Manage efforts to increase Web site conversion rates. Establish
and monitor analytics that track circulation growth, conversion
rates, and CPA info.
Hire and manage related employees and outside vendors. Req:
BA/BS; MBA preferred. 5+ yrs DM exper. (online preferred). Technical
knowledge related to online marketing, including Web development,
SEO, PPC. Proven management and leadership skills. Email:
jobs@fiercemarkets.com
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