This week Barron's launched its first redesign in nearly 11 years, incorporating changes based on more than a year of research with readers and advertisers through surveys and focus groups.

"We did the redesign to better serve our readers — who spend more than two hours with Barron's every week," said Edwin A. Finn, president and editor of Barron's. "Our research in the past year in both focus groups and surveys showed that Barron's readers like us for what we do most and best: writing incisive company, industry and trend stories with fresh information and insights that have an impact on the markets."

"We are providing the reader with more stories that are clearer, sharper, easier on the eye, better organized and more colorful so that readers continue to dedicate their valuable time to Barron's."

New Barron's Editorial
The new Barron's will continue to feature in-depth articles that readers have relied on for more than 84 years, but also will include — for the first time — "The Bottom Line" box at the bottom of each feature containing Barron's outlook for the stock or stocks being written.

Barron's also will offer readers the following new editorial features:

"They Said What?"
Interviews with Wall Streeters on a specific question relating to market and policy issues facing the financial community.

"Gadget of the Week"
Editors pick an electronic device and provide a short review, and Barron's then examines how much it will help or hurt the financial performance of the company that makes it.

"The Trader"
Column now contains a chart of the week showing whether the stock market is overvalued or undervalued.

"Mutual Funds Week"
Front now contains an added feature, "Four Questions for the Fund Manager," which quickly convey the manager's investing strategy to readers.

Barron's Advertiser Benefits
For Barron's advertisers, the redesign allows for more full-page, four-color advertisements to appear in the front pages of the publication and opposite feature stories. It also enables Barron's to accommodate more far-forward fractional advertising units. With Technology Week and Mutual Funds coverage no longer pullouts — and now part of the main section of the publication — Barron's can offer more advertising positions adjacent to relevant editorial matter throughout the main section.

In the "Market Week" pullout, where all financial statistics are now aggregated, Barron's can offer more color opportunities next to editorial columns far forward in the section. In addition, it now can accommodate more four-color advertising and the use of more creative advertising positioning in the financial statistics pages.

The new design also will keep Barron's aesthetically pleasing, while its fresh content will keep Barron's front-and-center with readers who give Barron's an unrivaled reading time — an important factor for advertisers. Barron's subscribers also are a highly desirable group for advertisers that are targeting the super-affluent demographic.

"From b-to-b to luxury good advertisers, Barron's presents advertisers with a unique ability to reach super-affluent decision-makers," said Gary Holland, publisher of Barron's. "In a recent reader survey, it was determined that 62% of Barron's primary readers report having acted upon an advertisement in Barron's."

Barron's Deliverable Demographic Strengths
"Barron's reaches an audience of unparalleled quality," Mr. Holland added. "Its more than 300,000 subscribers on average spend more than 2 hours and 12 minutes with the publication each week, and 97% of Barron's primary readers read it at home."

According to recent reader surveys, the average household income for Barron's subscribers is $281,000, and they maintain an average portfolio value of $2.2 million. They also have an average household net worth of $3.3 million.

The survey also found that professional investors turn to Barron's for their financial news. In fact, 57% of all professional investors in the U.S. report reading Barron's. In addition to this, 52% of all professional investors say that Barron's is "useful or important to their work."

In the same reader survey, it was determined that 97% of Barron's primary readers report taking some type of action after reading a Barron's editorial. Seventy-nine percent (79%) reported having used Barron's as the basis for an investment decision, while 77% save articles for future reference, and 67% investigated the information or a company presented in Barron's.