Mobium Creative Group developed and executed an integrated marketing campaign that has driven demand for tickets to record levels for the 2006 PGA Championship at Medinah Country Club. The first phase of Mobium’s fully integrated campaign included email, advertising, direct mail, event management, interactive, signage and an advance ticket sales program. Advance tickets were offered to members of the Illinois PGA and the Chicago District Golf Association. General ticket sales began in early May and the event is now expected to draw record crowds.

“The PGA's use of the internet, driven by Mobium’s creative power, has enabled the PGA to communicate with four times as many past and potential customers as it did when the PGA came to Medinah in 1999, resulting in increased demand and major access to tickets. The Championship office already has received ticket inquiries from more than 35 states, three Canadian provinces and Australia,” says 2006 PGA Tournament Director Michael Belot.

“Many factors contributed to the overwhelming success of this program. Our understanding of the messages that would resonate not only with today’s golf enthusiast, but with other event-going segments as well generated word of mouth and created such a demand that the PGA offered advance ticket sales. Even though this event is still 16 months out, and there is a lot of creative work left to do, Mobium has already delivered ROI,” says Gordon Hochhalter, Partner, Mobium Creative Group.

“This project has allowed us to leverage some of the knowledge that we gained in pure B2B work into the consumer field. We marketed directly to CDGA and PGA members, developed print ads in both business- and enthusiast-oriented publications and leveraged relationships with these organizations to develop the advance ticket sales program. So far, the response has been outstanding and tickets aren’t on sale to the general public until May 3rd. If this isn’t creative demonstrating results, I don’t know what is,” says Guy Gangi, Partner, Mobium Creative Group.

The PGA Championship perennially features the strongest field in golf. Recent champions include Vijay Singh, Rich Beem, David Toms, Tiger Woods, Paul Azinger, Nick Price and John Daly. Past champions include such legends as Walter Hagen, Gene Sarazen, Ben Hogan, Gary Player and Jack Nicklaus. The 88th PGA Championship will be played August 14-20, 2006, at Medinah Country Club in Medinah, Illinois.

Learn more at www.mobium.com