The Journal for Business Marketing & Advertising Professionals
 
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1

Mobium's PGA Efforts Break All Sales Records
Reaching Four Times as Many Business Execs

2 Barron's Launches New Format and New Features
Advertisers Wanted More Color and They're Getting It
3 Cohesion Launches in St. Louis
New Ad Agency Spun Out of BrandMaverick
4 Young & Roehr Scores Large B2B Client
Wins Clairvoyante's International Assignment
5 People Moves at Forbes.com, CMP Media, and AAS

  5 People Moves at Forbes.com, CMP Media, and AAS
 


CMP Media Names Jon Graves, VP Events, Enterprise Group

In this newly created role, Graves will lead the concept, strategy and development of events for the Enterprise Group, identifying innovative ways to meet unique customer requirements.
Based in San Mateo, Graves will report to Fritz Nelson, Senior Vice President and Group Publisher, Enterprise Group.

Graves has an extensive background in the trade show and conference industry. Most recently, he was at Richmond Events as VP Business Development, North America and
previously, at Gartner where he was responsible for the company's events in Europe, Asia Pacific and Latin America, tailoring event models for different geographies.

Advertising Audit Service (AAS) Hires Jeffrey Grice as Chief Operating Officer
Jeffrey Grice has been hired as Chief Operating Officer for AAS, an award-winning provider of trade marketing services and developer of comprehensive solutions that facilitate management of marketing programs and distribution of advertising content. As COO, Grice will be responsible for managing and guiding the company's auditing, direct marketing, customer service and technology operations.

Grice has more than 25 years of experience in trade promotion management, interactive marketing and on-demand retail advertising. According to Art Fiordaliso, President of AAS, "Jeff is an important and valuable addition to the AAS management team. The depth and breadth of his knowledge of technology, CRM and marketing will be a significant contribution to the services and product offerings of AAS," he continued.

Grice was formerly senior vice president of digital marketing at Wunderman. Previously, he served as group senior vice president of diversified marketing services at BBDO in Detroit. Prior to that, Grice held senior marketing positions at PMH Caramanning and D'Arcy, Masius, Benton & Bowles.

"The work AAS does in the management of cooperative marketing programs in conjunction with the customization and distribution of advertising content, is vital for companies trying to manage complex marketing strategies," said Grice. "I'm thrilled to be working with a company that provides intelligent and successful solutions to these issues."


David Andelman Joins Forbes.com as Executive Editor

Forbes.com has announced that news industry veteran David A. Andelman has joined the company as executive editor, responsible for leading the site's growing team of industry writers.

Mr. Andelman joins Forbes.com from The New York Daily News, where he was business editor since 2001. Previously, he was editor in chief of a global business and financial news Web site, Smallcapcenter.com, and before that he served as news editor at Bloomberg News for four and a half years.

From 1968-1980, Mr. Andelman was a domestic and foreign correspondent for The New York Times, serving in various posts in New York and Washington, and as Southeast Asia bureau chief, based in Bangkok, then East European bureau chief, based in Belgrade. He then spent seven years as Paris Correspondent for CBS News, traveling through, and reporting from, 52 countries. He served for two years as CNBC Washington Correspondent.

“David’s presence is testament to Forbes.com’s firm and focused commitment to providing the most exceptional business news and information anywhere,” said Paul Maidment, Editor of Forbes.com. “The Web is now the preferred media channel for business executives, and David’s unique experience and perspective will be invaluable as we grow to meet the new demands on our business.”

Mr. Andelman reports to Dan Bigman, managing editor, Forbes.com.

During his 30 years in the news industry, Mr. Andelman has covered some of the world’s most significant global issues including all U.S.-Soviet summit conferences and Geneva talks on weapons reductions during the early and mid-80’s and interviews with public figures from around the globe.

Mr. Andelman also served as senior vice president at Burson Marsteller and is the author of two books, The Peacemakers, published by Harper & Row, and The Fourth World War, published by William Morrow, which he co-authored with the Count de Marenches, long-time head of French intelligence. Mr. Andelman has also written for Harpers, The Atlantic, The New Republic, The New York Times Magazine, Foreign Policy and Foreign Affairs.