The Journal for Business Marketing & Advertising Professionals
 
BusinessMedia is sponsored today by:



 
1

Mobium's PGA Efforts Break All Sales Records
Reaching Four Times as Many Business Execs

2 Barron's Launches New Format and New Features
Advertisers Wanted More Color and They're Getting It
3 Cohesion Launches in St. Louis
New Ad Agency Spun Out of BrandMaverick
4 Young & Roehr Scores Large B2B Client
Wins Clairvoyante's International Assignment
5 People Moves at Forbes.com, CMP Media, and AAS

  4 Young & Roehr Scores Large B2B Client
Wins Clairvoyante's International Assignment
 


Clairvoyante has selected Young & Roehr
Group as its agency of record to develop and implement its international
communications initiative.

Clairvoyante, headquartered in Cupertino,
Calif., develops and licenses unique pixel architectures and algorithms to
the flat-panel display industry. The company's proprietary PenTile
Matrix family of subpixel rendering technology optimizes the performance
of next-generation LCD displays, enabling breakthrough performance,
including higher resolution, increased brightness, lower power and lower
cost.

Young & Roehr Group, a business-to-business marketing communications agency,
is working with Clairvoyante to raise awareness for the company and its
technology among key target audiences, including display and IC driver
manufacturers, original equipment manufacturers (OEMs) and original design
manufacturers (ODMs). As part of the engagement, Young & Roehr Group is
providing media relations activities, tradeshow support, and ongoing
strategic counsel for Clairvoyante's international communications programs.
Young & Roehr Group is currently spearheading the introduction of
Clairvoyante's new PenTile RGBW subpixel rendering technology.

"Young & Roehr Group is uniquely qualified to lead our communications
efforts," said Joel Pollack, president and CEO of Clairvoyante. "Their
understanding of electronic components, and display technology in
particular, is exceptional."

"We welcome our partnership to support Clairvoyante in attaining its
business goals," said John Bistolas, managing partner of Young & Roehr
Group. "Clairvoyante fits well with our portfolio of global technology
clients."

Learn more by visiting www.young-roehr.com