| |
RAZOR Magazine will host a series of
high–profile, celebrity events in association with the
Arena Football League for ArenaBowl XIX taking place in Las
Vegas from June 9 to 12, it was announced by the AFL and RAZOR
ceo and editor-in-chief Richard Botto.
“I am pleased with the alliance that has been formed between
RAZOR and the AFL,” says Botto. “Aligning our two
brands is a smart, effective way to reach and influence a very
coveted male demographic. RAZOR is proud to be an integral part
of ArenaBowl XIX weekend, and we look forward to hosting memorable
events for the AFL executives and VIP guests.”
“The AFL is thrilled to have RAZOR as a promotional partner
during ArenaBowl XIX in Las Vegas,” said Kevin Rinker,
AFL VP Operations, Special Events & Team Services. “The
blending of our players with celebrities and RAZOR’s trendy
culture will make for a great party atmosphere for our partners,
VIPs and attending celebrities.”
RAZOR will first host the “VIP Sideline Lounge”
at the ArenaBattle Celebrity Skills Challenge presented by Champs
Sports at Orleans Arena on Friday night, June 10. The event
will showcase the best the AFL has to offer as players square
off in numerous events testing their Arena Football skills.
The night will be capped off with the ultimate celebrity flag-football
battle, including guests from sports, music and entertainment.
Following the ArenaBattle, RAZOR will host “Friday NightLight”
-- the weekend’s exclusive kick-off party at Light in
the Bellagio Hotel and Casino.
On Saturday June 11 th, the AFL’s ArenaBash will take
place at MGM Grand Garden Arena featuring a concert including
Grammy winners Maroon 5, John Legend, and Gavin DeGraw. RAZOR
is a promotional partner, along with Thilman & Filipini,
of the exclusive “Backstage VIP Lounge” where celebrities,
AFL VIPs, and musicians will be enjoying the show. Upon conclusion
of Saturday’s concert, RAZOR will host the ArenaBash Official
After-Party at Studio 54 at the MGM Grand. This event will be
open to the public.
Concurrently, RAZOR is partnering with Tabu Ultra Lounge at
the MGM Grand to host “Tabu Confidential” -- a strict,
invitation-only after-party for celebrities.
The weekend culminates with ArenaBowl XIX Las Vegas, the AFL’s
championship game, which will take place Sunday, June 12 at
the Thomas and MackCenter at Noon PT on NBC. Celebrities, musicians,
and athletes will be in attendance throughout ArenaBowl XIX
weekend events.
RAZOR will provide post-event coverage of all ArenaBowl weekend
events in an upcoming issue, as well as online at www.razormagazine.com.
To learn more, write RAZOR Publisher Eric Simon at erics@razormagazine.com
or call 212-527-7543.
|
