The Journal for Business Marketing & Advertising Professionals
 
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1 The Bizarre Side of Ad-serving Software
United Ad Unintentionally Mocks Airline Victim
2

Media Scandal: Tom Rubin and Tom Sullivan Nabbed by FBI
The CEO and CFO of Focus Media Allegedly Kept $31 Million Paid by Sears

3 Special Event: June 27th - Chicago
"The Alarming Global Rise in Anti-American Sentiment -
How It Impacts Your Business And What You Can Do About It."
by DDB Chairman Keith Reinhard
4 Razor Magazaine Wins ArenaBowl Partnership
Channel Marketing with High–Profile Las Vegas Events
5 Making the Most of Marketing
"Boost ing Returns on Marketing Investment" by The McKinsey Quarterly
6 Joe Cahill Named Editor of Crain's Chicago Business
A Former Corporate Lawyer and Wall Street Journal Reporter

  3 Special Event: June 27th - Chicago
"The Alarming Global Rise in Anti-American Sentiment -
How It Impacts Your Business And What You Can Do About It."
by DDB Chairman Keith Reinhard
 


The IAA Chicago Chapter will present "The Alarming Global Rise in Anti-American Sentiment, How It Impacts Your Business And What You Can Do About It," a special presentation by Keith Reinhard, President, Business for Diplomatic Action and Chairman of DDB Worldwide Monday, on June 27th from 5:30 until 7:00 p.m. at the Renaissance Hotel (1 W. Wacker Drive Riviere Ballroom, 3rd Floor, Chicago).

In today's global environment, business increasingly relies on international trade to remain competitive in the marketplace. Rising political tensions between the U.S. and other international interests can undermine international trade and stifle corporate growth.

Reinhard will report on recent research exploring the rise in anti-American sentiment, its root causes, and how businesses can engage in private sector-led public diplomacy.

The Global Executive Committee of the IAA will also be in attendance at this event. As the leader of a major global corporation and top advertising agency, Keith Reinhard will present his insight and suggestions to serve as a catalyst for reversing global anti-American sentiment.

Considered one of the top 100 industry influentials in advertising history, Reinhard has led a task force of preeminent global communications, marketing, political science, research and media professionals, dedicated to counteracting the root causes of anti-American sentiment.

Business for Diplomatic Action was created by Reinhard as a platform from which to enlist the U.S. business community in actions to improve the standing of America in the world.

The Cost:
IAA Members: FREE
Students: $10.00
Non-Members: $40.00

Complimentary wine and refreshments will be served.

Space is limited, so reserve your seat today by registering online at www.iaa-chicago.org - or by contacting Carly Kuzma at ckuzma@h-a-intl.com.