Cygnus Business Media, a leading diversified business-to-business media company announced today that Julie Nachtigal has been named vice president of audience development.  She takes over for Scott Cravens who will assume publisher duties for EMS and Emergency Medical Product News magazines.  

Nachtigal has been with the company for more than two decades, beginning in 1984 as an intern in the Custom Marketing division.  During her tenure she has worked closely with advertisers to effectively deliver communications' platforms.  She was responsible for expanding the current circulation technology more than a decade ago.  She has spent the last ten years working for Cygnus on a part-time basis in order to be close to her three school age children.  With her youngest beginning elementary school last fall, she can now turn her attentions back to the circulation department which oversees the audience development profiles of more than 200 media products.  

"Julie is a tremendous asset to our company and will easily assume the challenging role of audience development vice president," says Cygnus Publishing President Rich Reiff.  "Our readers, online visitors and expo attendees are all audiences where working moms participate and it is invaluable to have that perspective when our marketers and advertisers are trying to communicate with them."
   
"Cygnus Business Media invests a great deal in building and securing the most targeted and qualified audience for our advertisers and marketers in order to reach their core customers," says Nachtigal.  "The department is technologically able to handle more innovative strategies to build brand loyalty and enhance customer relationships and I look forward to building on that imperative."

Cygnus Business Media is a leading, diversified business-to-business media company with a portfolio of over 200 media products reaching five million professionals annually within 15 major markets. Its four distinct divisions - Cygnus Publishing, Cygnus Expositions, Cygnus Interactive and Cygnus Custom Marketing - provide comprehensive, integrated advertising and marketing programs for Cygnus' valued customers and clients. The company's leading business publications, trade shows, conferences, Web sites, online products and custom marketing capabilities enhance brand identity, generate sales leads, and build product awareness as they strengthen customer/client relationships.