Date: Monday, June 27, 2005
Location: Millenium Broadway Hotel, NYC, NY
Website: http://multichannelmerchant.com/seminar/

Exclusive one-day conference focuses on marketing, legal and logistical challenges
of selling across different channels

The top marketing and management experts will gather to discuss challenges and offer insights on creating and managing a successful multichannel organization at the upcoming Multichannel Marketing Day.

Multichannel Marketing Day, presented by DIRECT and Multichannel Merchant magazines and sponsored by Experian, is divided into two tracks — one for financial services marketers and one for executives at catalogers, retailers and other multichannel merchants. The event takes place June 27 at the Millennium Broadway Hotel in New York City.

"This one-day event provides actionable tips and strategies that financial marketers can use immediately to improve their messaging and results across every channel," says Ray Schultz, editorial director of DIRECT. "The stakes are higher than ever. Consumers expect a consistent experience with your brand, no matter where they come across it - or you'll lose them."

"Multichannel merchants face countless challenges when doing business," says Sherry Chiger, editorial director of Multichannel Merchant. "This event is designed to help them navigate some of those critical issues, like how to best structure a multichannel organization. If you have the right structure, it's easier to make all the different areas fall in line, like marketing, merchandising, operations and others."

Program highlights include:

Multichannel Merchant Track
2-3:15 p.m. — Database Marketing: From the Top
3:30-4:30 p.m. — Organization of the Multichannel Business
4:30-6 p.m. — Networking Reception

Financial Marketer Track
2-2:45 p.m. — Multiple Channels, Multiple Challenges
2:45-3:15 p.m. — Living Inside the Law: A Regulatory Update
3:30-4:30 p.m. — The Creative Mix: Ensure Brand Consistency Across All Channels
4:30-6 p.m. — Networking Reception

For a complete list of speakers and details on each event, visit www.directmag.com/seminar. The registration fee is $75 (includes sessions, plus networking reception)

Attendees for this unique one-day event include marketing and management executives at financial companies that sell products and services in multiple channels, such as Bank of America, American Express, H&R Block and Visa as well as management, marketing, e-commerce and operations executives at multichannel merchants such as Lands End, Sears, J. Crew, Eddie Bauer, Sports Authority and Coldwater Creek.