“If Radiators.com shows an average of 40% click fraud on every 1k it spends, then if you apply that average across the board its a good bet that Google's offer of 90 million is way low.
Plus, under the terms of the settlement, Google decides whether and to what
extent an advertiser has been defrauded. Also advertisers will forever lose
their right to claim for their rights if they don't make a claim within 60 days
of the settlement. If they opt-out, they will have a period of years to make a
claim.
Under the terms of the settlement, even if an advertiser makes a claim in time
and even if Google accepts that claim, the advertiser will only be able to
recover 0.05% of the money which they lost. That means that if Google agrees
that an advertiser has lost $10,000 to click fraud, that advertiser will only
be entitled to receive 5 DOLLARS.
Under the terms of the settlement, Google will not have to pay cash. Instead,
the settlement requires that the advertiser continue to advertise with Google
in order to receive any benefit. Once Google agrees that an advertiser is owed
money, Google will issue a coupon for 0.05% of that amount for future
advertising with Google.”
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