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HSR Business-to-Business Wins SIRVA Account
Will Handle All Integrated Marketing Communications
The Chicago office of HSR Business to Business
has been selected by SIRVA, Inc., a global relocation services
provider, to shape the company's integrated marketing communications
program. SIRVA, a $2.5 billion
global company with headquarters in Westmont, IL, is the leading
global provider that can handle all aspects of relocations
end-to-end within its own network, including program development
and management, home purchase and home sale services, household
goods moving, mortgage services and insurance.
SIRVA conducts more than 365,000 relocations per year, transferring
corporate and government employees and moving individual consumers.
The company operates in more than 40 countries with approximately
7,500 employees and an extensive network of agents and other
service providers.
SIRVA¹s well-recognized brands include Allied, northAmerican,
Global, and SIRVA Relocation in North America; Pickfords,
Huet, Kungsholms, ADAM, Majortrans, Allied Arthur Pierre,
Rettenmayer, and Allied Varekamp in Europe; and Allied Pickfords
in the Asia Pacific region.
HSR will provide professional services toward the development
of brand messaging, Web site redevelopment, online and off-line
newsletter development, white paper design and other communications
tools.
HSR Business to Business has been
"best in class" for over a decade having been designated
"Agency of the Year" in 1995, 1998 and 2002, and
most recently as 2005 Agency of the Year by the Business Marketing
Association International. For more information,
visit www.hsr.com.
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