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1

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2 Auction Alert: Advanstar to Explore Strategic Alternatives
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3 Auction Alert Pt. II: B2B Media M&A is Red Hot
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4 WSJ to Carry BreakingViews Column in its September Launch of Weekend Edition
5 Media Logic Partners with Pinnacle Worldwide
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  5 Media Logic Partners with Pinnacle Worldwide
  Media Logic, an integrated marketing communications firms based in New York, has forged a strategic alliance with Minneapolis-based Pinnacle Worldwide, a global network of public relations providers.

The alliance enables Media Logic to further enhance its global public
relations reach - providing its business-to-business clients with the
resources of in-country public relations practice leaders.

"We're excited about the expanded PR capabilities that this alliance
affords us. Being on the ground working with key media, virtually
anywhere in the world is a tremendous benefit to our clients," said
David Schultz, president of Media Logic. "We had a great experience
working with the Pinnacle partner in South America and we look forward
to a long term, mutually-beneficial relationship with the entire
network," he said.

"Pinnacle Worldwide is pleased to formalize our alliance with Media
Logic and looks forward to providing local knowledge, specialized
expertise and world-class public relations resources to Media Logic's
business-to-business clients," said Ronald Hanser, president of Pinnacle
Worldwide.

Pinnacle Worldwide is an international corporation of independently
owned public relations firms with more than 60 offices around the
globe.

Media Logic is an integrated marketing communications firm specializing
in brand development, direct marketing, advertising, promotion, public
relations and interactive services.

Founded in 1984, Media Logic is
headquartered in Albany, N.Y. with a West Coast office in Oakland,
CA.

With annual capitalized billings in excess of $63 million, the
agency provides marketing services in consumer/financial,
business-to-business and higher education for a wide range of clients,
including Visa, Trans World Entertainment, MVP Health Care, NYSEG/RG&E,
Fortitech, Marley Cooling Technologies, Plug Power, Binghamton
University, The Johnson School at Cornell University and Purchase
College.

Media Logic is ranked as one of the nation's top 200 advertising agencies.
Visit www.mlinc.com for more information.