The Wall Street Journal and breakingviews, the premier international
financial commentary service, today announced that a weekly
breakingviews column will appear in the Journal’s new
Weekend Edition, which is set to launch Sept. 17.
The breakingviews column, which will be making its debut in
a U.S. newspaper, will appear in the Money & Investing section
and carry punchy, financially sophisticated opinions on topical
issues.
It will be edited in London by Hugo Dixon--chairman and editor
in chief of breakingviews--and written by an expanded team
of top financial journalists overseen by Rob Cox, U.S. editor
of breakingviews, in New York.
The Weekend Edition column furthers the cooperation between
the Journal and breakingviews that began in September 2000.
Since then, breakingviews has produced a daily column for
The Wall Street Journal Europe, which has become a destination
for movers and shakers in European finance. The Journal also
is a minority investor in breakingviews.
“We are pleased to be extending our already successful
relationship with breakingviews, and excited to be bringing
our readers this distinctive British style of commentary and
analysis,” said Paul E. Steiger, managing editor, The
Wall Street Journal, and vice president, Dow Jones & Company.
“This column is a perfect fit for Weekend Edition because
it offers timely information and comments that readers won’t
find elsewhere.”
“After five years working together in Europe, we are
delighted to be collaborating with The Wall Street Journal
on both sides of the Atlantic, and we are excited to have
a role in making the new Weekend Edition a smashing success,”
Mr. Dixon said. “We could have no better partner as
we launch the expansion of breakingviews in the U.S.”
In addition to providing incisive business news, Weekend
Edition will feature a new section, Pursuits. This new section
will give readers advice on everything they care about outside
of work and focus on new and expanded areas of reporting,
such as movie and book reviews, food and dining, and travel
and leisure. It will build upon the Journal’s “Business
of Life” coverage, which began in 1998 with the Weekend
Journal section on Fridays and expanded in 2002 with the Personal
Journal section Tuesdays, Wednesdays and Thursdays.
WSJ's Weekend Edition is one of the largest and hottest B2B
launches in over a decade -- even though it's technically
just an extension of an existing brand/title -- albeit the
most successful B2B title in the world.
For more information, contact Nicole Pyhel at Nicole.Pyhel@dowjones.com.
