The Journal for Business Marketing & Advertising Professionals
 
BusinessMedia is sponsored today by:



 
1

Forbes and Cygnus Sign Marketing Alliance
Will Create Strategic Alliance to Reach CXO's

2 Channel Marketing via Fax?
Updated Fax Law Has Some Benefits for Marketers
A Special Contribution by Lisa Lilly, Esq.
3 Critical Mention to License Associated Press Video Clips
Expands International Content for Business Intelligence Users
4 Nations Elected President of Chicago Chapter
of Women in Direct Marketing International
  BusinessMedia Home

  3 Critical Mention to License Associated Press Video Clips
Expands International Content for Business Intelligence Users
 
Critical Mention, Inc., a leading Web-based television news search and monitoring service, has announced a video-licensing agreement with AP Digital, a division of The Associated Press that provides news and information to interactive services.

Critical Mention now offers AP video clips to corporate communications, business intelligence, news-monitoring professionals, and to approved Critical Mention distributors. Critical Mention will pay AP Digital a fee each time an AP news video clip is viewed on its platform, CriticalTV.

"By including AP video into the CriticalTV platform we can offer our user base an even broader scope and quality of content for research," said Sean Morgan, CEO of Critical Mention. "This relationship also illustrates Critical Mention's strategy to enable content producers and broadcasters to participate in revenue opportunities available through distribution of their content within our fully auditable business-to-business online video search and alerting platform. This deal reiterates the fact that Critical Mention is a one-stop-shop television monitoring tool for business professionals."

"We feel that business intelligence video search is a burgeoning market," said AP Director of Business Development Ted Mendelsohn.

Morgan says that the agreement accentuates Critical Mention's commitment to providing the world's premier broadcast news to businesses and government agencies, and illustrates the expanding online market for news video monitoring worldwide. "Critical Mention is transforming the business model used by television news monitoring companies, in which content producers and broadcasters traditionally have not been paid," says Morgan.

For more details, contact: Tori Pugliese at 212-798-1436 or tori@connors.com