"We are delighted that Edward will oversee our growing 'Business of Life' coverage," Mr. Steiger said. "Edward has worked closely with Joanne Lipman to create and nurture this whole area of coverage for us from the beginning. We congratulate Joanne on her great achievements here and wish her all the best. We now look forward to Edward's leadership. He is a highly talented and accomplished editor, whose insights and instincts have made Personal Journal a huge success with readers and will enable him to extend the Journal's powerful momentum in this field."

The "Business of Life" is a popular and expanding coverage area in the Journal that provides readers with news and information they need about things that matter most to them in their personal lives. Typical "Business of Life" coverage includes articles about personal finance, family, recreation, health, personal technology, cooking and dining out, sports, fashion, and travel. It began with the launch of Weekend Journal in 1998 and continued with the introduction of Personal Journal in 2002. The "Pursuits" section in Weekend Edition will mark the latest expansion of the Journal's "Business of Life" initiative that will be featured five days — Tuesday through Saturday — starting Sept. 17.

"Over the past eight years, Joanne Lipman has built an immensely talented team of journalists in Weekend Edition and Personal Journal, and she has put a tremendous team in place — led by editor Tom Weber — to launch the "Pursuits" section of the Weekend Edition," said Karen Elliott House, senior vice president, Dow Jones & Company, and publisher, The Wall Street Journal. "As our 'Business of Life' coverage has continued to expand and evolve, our readers have demanded more of it. Edward Felsenthal will have the opportunity to lead the 'Business of Life' franchise into a new era next month when Weekend Edition launches. The success he enjoyed as editor of Personal Journal is an indication of how pleased our readers will be with 'Pursuits.'"

In the past two years, Journal reporters have won Pulitzer prizes for health-care coverage, including stories appearing in Personal Journal.

Mr. Felsenthal will maintain his current title as assistant managing editor for news strategy at The Wall Street Journal, and will be editor in chief of Personal Journal, a section he helped found in 2002, as well as of Weekend Journal and "Pursuits."

A native of Memphis, Tenn., Mr. Felsenthal is a magna cum laude and Phi Beta Kappa graduate of Princeton University. He earned a master's degree in international affairs from the Fletcher School of Law and Diplomacy at Tufts University and a J.D. degree from Harvard Law School. He began his career at the Journal in 1992 covering legal affairs, and was the paper's Supreme Court correspondent in Washington from 1996 to1998, when he became an editor for Weekend Journal. In June 2000, he became associate editor of Weekend Journal. He was named founding editor of Personal Journal in December 2001 and was appointed to his current posts in June 2005.