If the CEO isn’t the CMO, then who is?
If the CEO doesn’t get it, what’s the probability
that the CMO is going to get it done (and get it done in time)?
If marketing isn’t in the same meetings as the CEO, CFO,
COO and CIO, the business doesn’t understand the important
role that marketing has in achieving top-line and bottom-line
numbers.
No CMO alive can responsibly deliver the best results with that
handicap. . .
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