Jerde’s work has received national recognition by Communication Arts, GRAPHIS magazine, Print magazine, American Corporate Identity and a host of other prominent creative organizations. Throughout his career, Jerde has guided the marketing initiatives for a variety of leading national brands, creating memorable messages for companies including Blue Cross Blue Shield, Texas Instruments, The Walt Disney Company and Frito Lay.

“I get a thrill in driving bottom line results for my clients, and I am only satisfied when a distinctly memorable message is carefully created and well executed,” Jerde said.
Although years of schooling and more than a decade in the marketing industry have honed his strategic sensibilities, Paul attributes his success to the time he spent as captain of the crossing guards in sixth grade. “Picture this. You have an eclectic group of people who all need to get across the road without getting run over, and it’s my job to shepherd them safely to their destination,” adds Jerde. “Is there a more apt metaphor for the marketing process?”

GroupBaronet is a leading marketing communications firm located in Dallas. Passionate, reliable and customer-focused, the team at GroupBaronet helps clients drive business and build brand awareness through strategically based, creative marketing solutions. GroupBaronet is a full-service firm offering integrated marketing communications, branding, account planning and research, advertising and interactive expertise. Our clients represent company leaders in healthcare, technology, legal and hospitality design sectors. For more information, visit www.groupbaronet.com