Q. What is Weekend Edition?

A. Weekend Edition is a sixth day, three-section edition of The Wall Street Journal that will be delivered early Saturday mornings starting Sept. 17 to the Journal's circulation of 1.75 million. Weekend Edition's three sections are the first, or main section, which will be a compilation of the most important news; Money & Investing, which will focus on personal finance as well as the latest market news and analysis; and "Pursuits," which will extend coverage aimed at helping readers make better decisions about their personal lives.

Q. Why did The Wall Street Journal decide to publish Weekend Edition?

A. Weekend Edition is being created in response to reader demand. Based on research, we found that a strong majority of our readers indicated a strong desire for our kind of quality coverage on weekends. The majority of our subscribers were looking for Journal coverage of Friday's business and markets news, and high-quality lifestyle content on the weekend.

Q. What is the "Business of Life"?

A. The "Business of Life" is a growing area of coverage for the Journal. The intent is to report the latest news in a way that gives readers the information they need about things that matter most to them in their personal lives. Typical "Business of Life" coverage includes features and lifestyle articles about cooking and dining out, sports, fashion, and travel, among other topics. It began with the launch of Weekend Journal in 1998 and continued with the introduction of Personal Journal in 2002. Weekend Edition marks an expansion of the Journal's "Business of Life" initiative that now will be featured five days-Tuesday through Saturday.

Q. What is "Pursuits"?

A. "Pursuits" is the third section of Weekend Edition. Its content will go beyond the Journal's core coverage areas to inform readers about developments that affect their personal lives and help them get the most out of their weekends. The new "Pursuits" section will provide news to help readers invest their time and their money more wisely. Articles in "Pursuits" will cover such topics as health and fitness; cars and travel; fashion and food; gadgets and education; and entertainment and shopping.

Q. How will current Wall Street Journal subscribers access Weekend Edition?

A. Weekend Edition will go to all current subscribers of The Wall Street Journal at no additional charge. Most Journal subscribers-about 70%-already receive the paper at home. Weekend Edition also will be available at newsstands and retail outlets across the U.S. at a cost of $1.50. It also will be accessible through the Journal's Web site, www.wsj.com.

Q. In addition to home delivery, where else will Weekend Edition be available?

A. The Wall Street Journal distributes copies Monday through Friday at various outlets for sales to single-copy buyers and travel outlets for customers of hotels, car-rental companies and airlines. We will continue to distribute at many of those same outlets on Saturday, along with new outlets where our readers are likely to be during the weekend, such as supermarkets, drug stores, convenience stores, coffee shops, etc., as well as resort hotels, spas, and other leisure-type outlets. Some of our partners who have agreed to carry Weekend Edition include AVIS, Omni Hotels, Ritz-Carlton, Four Seasons, American Airlines and Continental Airlines. Some examples of resort hotels include the Mansion at Turtle Creek, the Wynn Hotel and Casino in Las Vegas, and the Marco Island Beach Ocean Resort.

Q. Will Weekend Edition content be available at WSJ.com?

A. Yes. Weekend Edition content will be available throughout the site (www.wsj.com) starting Sept. 17 — searchable by topic. For example, a markets story can be found in the Markets section, a top news story will be available on the home page and a leisure story will be accessible via the Weekend & Leisure section.

Q. Why is Weekend Edition the right next move for The Wall Street Journal?

A. It is a logical evolution of the Journal. Over the years, we've grown from a one-section paper to a multisection paper. In l998, we began our "Business of Life" coverage by adding Weekend Journal and expanded this coverage with the launch of Personal Journal Tuesday through Thursday in 2002. Our readers trust us to provide them with the same high-quality, analytical information on issues that affect their personal lives as well as their professional ones. Friday is a major business-news day, and thus the idea of providing our readers with a strong combination of business and "Business of Life" news on weekends seemed a logical next step in the evolution of the Journal and its efforts to serve readers' evolving needs.

Q. Who is the Weekend Edition audience?

A. Weekend Edition is aimed at serving our existing readers — affluent, intelligent people — who have indicated a need for authoritative coverage of Friday's business news, as well as coverage that allows them to make better decisions about how to spend their personal time and money. According to our most recent Wall Street Journal subscriber/reader profile, 60% are in top management; average individual employment income is $191,000; and average household net worth is $2.1 million.

Q. What benefits will Weekend Edition offer advertisers?

A. Weekend Edition will provide consumer and business-to-business advertisers with a way to reach the Journal's circulation of 1.75 million affluent and influential readers in a more contemplative environment at home and on the weekend — when they are relaxed and engaged in making more personal rather than business decisions. Further, early Saturday morning home delivery ensures that readers will see advertising messages as they begin their weekend and contemplate purchase and investment decisions on Saturday, which according to a recent government survey is the biggest shopping day of the week. No other national newspaper can offer advertisers this unique opportunity.

Q. Based on the content of Weekend Edition, can we expect to see new consumer advertisers?

A. Yes. We have strong advertising in the business-to-business categories, and we have expanded our offerings to consumer categories, including auto, travel and luxury goods, where advertisers will find Weekend Edition an attractive destination to reach out to affluent readers in a more relaxed, contemplative environment.