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Marketing Your Investment
When you advertise online, are they investing in you?
By Julie Mason, G.M., Kellysearch.com
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Marketing budgets are always stretched thin, so
investing in online advertising in ways that bring the best return is always
critical. Does the search engine or directory you’re investing in invest
in you. . . ? |
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Take the Weekend Edition survey - Last Chance to Participate |
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One of the largest media launches in US history happened two Saturdays ago. After a year of preparatory marketing, selling, hyping, planning, and buzz-building, the WSJ launched its much-anticipated Weekend Edition . . . |
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BusinessMedia
Home Page |
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One of the largest media launches in US history has happened. After a year of preparatory marketing,
selling, hyping, planning, and buzz-building, the
WSJ launched its much-anticipated Weekend Edition.
WSJ’s 1.75 million subscribers (and hyper-curious
media types) woke up Saturday morning to coffee, toast,
and their first-ever, 80+ page, advertiser-packed Weekend
Edition.
So, what do you think? We’d love
to hear your comments. No survey form, just drop me
a note at joe.dipietro@businessmediamag.com and
tell me as little or as much as you like regarding
what your first impressions were. Good, bad, or otherwise.
Better than expected? Worse? Will you or your clients
advertise in it? Please share your name, title and
firm name. However, let me know if you wish to remain
anonymous (we’ll then only share your initials,
title and type of firm).
We’ll then share these comments with the BusinessMedia
audience.
Thanks in advance for participating
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