CIO Magazine #1 in CIO Coverage and Composition
According to IntelliQuest CIMS Business Study 2005 of 86 Publications
IDG’s CIO magazine ranks number one in both coverage and composition against all other publications, according to the newly released IntelliQuest CIMS Business Study 2005 (see table below). The annual survey shows CIO magazine reaches more chief information officers (CIOs)* across all size companies than any of the other 85 publications measured. In addition, CIO magazine’s audience is comprised of more senior-level IT titles than any other measured publication. The study also reveals that while the total number of CIOs in the US decreased from 317,000 in 2004 to 278,000 in 2005, CIO magazine’s coverage of CIOs increased from 31% to 45% during the same time period.
Publication |
% Coverage (Rank) |
% Composition (Rank) |
CIO magazine |
45.1 (1) |
23.0 (1) |
Baseline |
9.3 (27) |
14.0 (2) |
eWeek |
20.9 (7) |
10.6 (4) |
InformationWeek |
30.4 (3) |
9.0 (9) |
(Rank among all 86 publications measured)
“CIO magazine has again proven itself the leading publication by achieving the number one rank in both coverage and composition,” says Gary Beach, Publisher of CIO magazine. “It’s well-known that CIOs are the most important players in the IT decision making process and this win clearly demonstrates CIO magazine’s value to marketers targeting the core CIO audience.”
“Simply put, more CIOs read CIO magazine than any other publication,” adds Michael Friedenberg, CEO of CXO Media, publisher of CIO magazine. “No other publication can make that claim, which is testament to the quality and integrity of both our editorial and circulation.”
Results also reveal that among all publications measured, CIO magazine readers have the largest median planned information technology (IT) budgets over the next 12 months, a 39% lead over the second ranking publication. Furthermore, within every major product category measured by IntelliQuest, CIO ranks #1 in median IT spending.** Categories include systems, software, printers/peripherals, networking/telecom equipment and services.
*Job title = CIO/CTO/VP of MIS, IS, IT
** Ranking is among competitive set: Baseline, Computerworld, eWeek, InformationWeek, InfoWorld, Network Computing, Network Magazine, Network World, BusinessWeek, Forbes, Fortune and The Wall Street Journal.
ABOUT THE INTELLIQUEST STUDY
Millward Brown IntelliQuest’s Computer Industry Media Study (CIMS) has been described as one of the most important media buying and marketing tools for the technology industry. CIMS is the largest study of its kind to measure the media habits and buying patterns of people influencing technology purchases both in the workplace and in the home. It covers all sizes of business and all industries and is the only study to quantify the number of adults in the contiguous U.S. who are involved in influencing technology-related purchases. CIMS has been conducted on an annual basis since 1994.
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