Top business executives from America’s best brands will convene in New York City on November 30 and December 1 for the second annual FORTUNE “Innovation Forum.”  The Forum will explore innovation and how it works inside leading companies. 

Innovating itself this year, the FORTUNE Innovation Forum now boasts an online companion blog that features a number of the event’s speakers sharing their thoughts and perspectives on the topic.  Additionally, a number of well-known business and innovation experts and bloggers are contributing to this robust online discussion.  All parties interested in the topic of business innovation are encouraged to participate at:

www.BusinessInnovation2005.com

Confirmed speakers for the conference include:  Billy Beane, VP and General Manager, Oakland A’s; William J. Bratton, Chief, Los Angeles Police Department and Former Chief of the New York Police Department; Chris Albrecht, Chairman and CEO, Home Box Office; Scott Cook, Co-founder and Chairman of the Executive Committee, Intuit; Kenneth T. Lombard, SVP and President, Starbucks Entertainment; Bob Wright, Vice Chairman and Executive Officer, GE and CEO, NBC Universal; Fredrick W. Smith, Chairman, President and CEO, FedEx; William “Bing” Gordon, Founder, Executive VP and CCO, ElectronicArts; Michael Milken,  Chairman FasterCures; Chairman, Prostate Cancer Foundation; Co-Founder, Milken Family Foundation Burt Rutan, Aerospace Developer, SpaceShipOne; Thomas J. Wilson President and COO The Allstate Corporation; Susan Desmond-Hellmann President, Product Development Genentech, Inc. and Minda Gralnek, Vice President and Creative Director, Target.

America’s best brands are creating sustainable growth and value by putting innovation at the core of their businesses.  The FORTUNE Innovation Forum will feature proven innovative strategies, tactics, models, and mindsets from inside and outside the world of business with companies like Target, FedEx, and once-upstarts like Starbucks illustrating why innovation is everybody’s business.  For a sample of the conference’s offerings, Web visitors can access the FORTUNE Innovation blog and join an ongoing, interactive dialogue with key business leaders and visionaries.

Major Conference sponsors include: Adobe, Avaya, Gap International, Inc. and Pitney Bowes; Lab Sponsor: GE and supplies from Herman Miller.  For additional information and a full list of speakers, visit www.fortune.com/conferences.

For more details call or write Susan Brown Williams, FORTUNE 212/522-0133, susan_williams@timeinc.com, or Jenna Landry, FORTUNE 212/522-4269, jenna_landry@timeinc.com