BURST! Media, a pioneer of online advertising and a leading provider of Internet advertising services, today announced that it has been awarded BPA Worldwide’s ‘System Certification.’

The certification provides advertisers, advertising agencies, and BURST! publishers with third-party assurance that BURST!’s data tracking, data processes, and systems are 100% accurate and act in accordance with generally accepted auditing standards. The certification covers all aspects of the 2,000-site ad network, and AdConductor, BURST’s suite of ad management solutions.

“The increasing importance of online advertising to marketers of all types brings with it the need for accountability and accuracy,” says Jarvis Coffin, President and CEO of BURST! Media. “BPA Worldwide represents the industry standard for media auditing accuracy, integrity and objectivity, and tells our business partners that our audience measurement and advertising delivery are accurate. Accountability and transparency are essential elements of BURST!’s advertising services.

Reliable and accurate ad serving is the central focus of AdConductor, and forms the infrastructure of the BURST! ad network. With this level of auditing, our publisher and advertising clients can have absolute faith in the data we report.  All advertisers and publishers should demand this certification.”

BURST! is the only online advertising network to be system certified by BPA and has been for the past six years. During this period, BURST! Media has grown substantially with many more sites, numerous product enhancements especially to AdConductor, new ad units, and increased traffic across the network, all achieved while maintaining compliance.

“Successfully passing six consecutive BPA audits demonstrates BURST! Media’s commitment and industry leadership with regards to transparency and accuracy,” says Michael D. Libeson, Manager of MIS for BPA Worldwide.

“Third-party verification represents our commitment to the highest standards of business. Advertisers are shifting large dollars to online and deserve to know they are getting exactly what they pay for.  Publishers should always be paid correctly for the audience they deliver. BPA Certification assures that,” Mr. Coffin concluded.

About the BPA
A not-for-profit organization since 1931, BPA Worldwide (www.bpaww.com), a founding member of the International Federation of Audit Bureaux of Circulations (IFABC), is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 20 countries. Worldwide, BPA serves 3,000 media properties-including more than 2,000 B-to-B publications, more than 600 consumer magazines and newspapers, more than 300 Web sites, plus events, email newsletters, databases, wireless and other advertiser-supported media-as well as more than 2,600 advertiser and agency members. BPA Interactive was launched in early 1996 to provide accurate, independent, third-party verification of Web site traffic.