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The Journal
for Business Marketing & Advertising Professionals |
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BusinessMedia
is sponsored today by:
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IN TODAY'S ISSUE |
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Why ROI Doesn't Work
Many technology companies, especially those that offer complex or expensive solutions, have developed Return on Investment (ROI) tools for their sales organizations. The goal is to provide a way to offer prospects a factual, economic basis for making a purchase decision. Unfortunately, very few companies are making a real impact with this important approach to selling. Many companies have developed some type of economic justification tool, but very few would claim that they are winning significant business as a result.
This article talks about why most approaches to ROI-based selling don’t work, and provides a seven-step process to make it work in your company.
Read the entire article
Best regards,
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Joseph DiPietro, Publisher
BusinessMedia
(815) 206-0780
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Susan Bauer, Managing Editor
BusinessMedia
(815) 206-0780 |
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